Tommy Walker

We still talk to each other.

Yeah.

It's really interesting.

At the time, the company was so scrappy at the time that it was like, let's produce content.

Let's get traffic.

Let's just get a foothold and establish a foothold as a thought leader in this space.

So when I was there...

especially when I got into the marketing on the Shopify plus side, it was let's create content.

Let's make a splash.

Like let's, the whole thing was breaking down the enterprise.

Um, so really at the time it wasn't as metrics focused as it is now most likely.

Um, but it certainly was like, let's make our impact and make our presence known within the space, which is like kind of hard to quantify at this point.

But, um,

certainly, I mean, I was there for the first 1500 customers, the only marketing hire until the first 1500 customers.

So we did something.

Sure.

So the metric that I care the most about is return visitors.

And the overall content plan, we had a few different things that we were looking at.

Primarily, we were doing some SEO focused stuff.

We were doing a lot more thought leadership pieces.