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Tommy Walker

๐Ÿ‘ค Speaker
145 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

But the way that I had structured my team, I also had an away team.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

So I had a team of people doing guest blogging in a number of different areas, as well as doing a lot of podcasting at the time.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

I was becoming a guest on multiple podcasts and sort of championing this whole philosophy of what happens when the software gets out of the way.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

It's hard to believe now, but at the time, nobody was taking cloud ecommerce software seriously.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

So we started to focus on the meta narrative of the blog was what happens when ecommerce software gets out of the way?

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

What are the things that you can focus on now that you don't have to worry about time or budget?

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

Or, you know, technical restraints.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

So that was kind of the narrative.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

We were shaping a narrative at the time.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

And that's really where a lot of the focus was.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

Yeah, it was right around the 100,000 mark.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

You know, it wasn't too crazy, but it was just crazy enough.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

Yeah, weekly.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

You know, Shopify was great.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

It's a great company.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

It was growing really fast at the time.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

And it was fun until it wasn't for me.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

It's really what it came down to.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

I mean, it's still a great company.

SaaS Interviews with CEOs, Startups, Founders
He Built Shopify's Content Machine, Now Working With SaaS Founders

Wow, this is tough.