Tommy Walker

I would have handled the situation very differently.

Probably about $10,000 to $12,000.

I was consulting with QuickBooks on the side, and I had helped build out their content marketing function within their resource center.

At the time, it was really kind of a repository for the long tail SEO phrases.

And you know the type, right?

Where it's just every long tail phrase, every permutation of a keyword.

And what I came in there and did was really helped them build out a branded asset.

And it became a destination that people wanted to go to, wanted to return to.

Return visitors is always my true North metric.

And the person that I had installed at the time, Jimmy Daly, was actually the person who I brought in to run it.

He had decided that he wanted to go do animals and go more agency side at the time.

So I was in Berlin shooting some videos for Oberlo.

And the idea of...

Hey, like they needed somebody to take this thing over.

I had helped build it in the beginning.

Um, and it just kind of clicked for me at that time where I was like, well, why don't I go over there and run it?

So we scaled that, uh, from five, five to 10 freelance contributors to 40 plus contributors across SEO, social, um, email, like most of your customer facing channels across 16 markets.

Um,

And then Intuit had a massive layoff where they laid off 7% of their entire portfolio.

I was one of that lucky 715, cried for about 30 minutes and then started my own business shortly thereafter.