Tommy Walker

Now I am consulting with other Fortune 1000 companies, building out content marketing functions.

That includes everything from content operations and how content gets created and distributed throughout the company to the distribution strategy out into the world, budgeting basically the entire function, building that out or improving it in certain situations as well.

Yeah, I've actually always, always, always had good luck with ProBlogger, right?

The ProBlogger.com community.

I've hired New York Times published authors, someone who's written several Four Dummies books, and the award winners.

It's amazing what goes out there.

So my recommendation to anybody who is ever going to hire is to actually do something called writing a content code first, which is basically the rules of engagement, defining the soul of your publication, right?

Um, so for me, like one of my rules is rule number four is, uh, opinions are bullshit.

Do the research, right?

Um, don't talk down to your reader, uh, setting these rules that define the publication, like how you're going to engage with the market.

And then from there, writing your advertisements for that and trying to get people on board, not just like, Hey, we need somebody to write stuff for us, but here's the mission that we're on and the narrative that we're trying to build out throughout the market.

Um, for me, that's always been, I have to believe that's the reason why I've been able to attract the talent that I've been able to attract.

Um, because it's, it's really, it's really more mission driven than transactional.

I have two major clients at the moment, and then I do a lot of ad hoc stuff.

One of my major clients right now is GoDaddy.

So I'm doing all right.

Yeah, so I do two sides of the equation.

I like to work with high growth startups.

So most of the time that's anywhere between, I prefer to have a million MRR is kind of in that like really sweet spot there.

And then I work with the enterprise level clients, which money's not really an object at that point.