Tony Fadell

You still need humans.

Don't surrender to the machine.

We can use the machines, but don't cognitively surrender.

Today in the AI world, I can just make a prompt and all of a sudden it gets spit out.

You're building on a really crusty foundation.

You're getting short-term gain for very, very long-term loss.

If you're going to build a real company, it can't be throwaway.

I always start from pain.

Are there new technologies to solve that pain?

Bring innovation in, revolution in, and redefine the space.

Oh, the iPod wasn't big enough.

It took three generations of the iPod before it became successful.

You got to fail a few times until you find your way.

The technology is in service of the customer, not we're going to jam the technology down the customer's throat.

A customer only sees what they see through the lens of marketing.

You often come back to the value of storytelling for product builders.

Too many times when we're technology-led, we talk about the what.

We don't talk about the why.

The why is with storytelling.

When I watched Steve, he was honing the story of the iPhone every day.