Tony Fadell

I've never seen anyone get it all right the first time.

You would like to, but you get close.

make the product, fix the product after you get customer feedback, and then make the business, which means make the margins.

Like on the first iPods, we weren't making any money.

First iPhones, we weren't making any money, right?

The second iPhone or second iPod, okay, we started getting a little bit better numbers, but we got more or less the features sort of dialed.

Third one was like, okay, Windows, we got the margins, we're getting up the volume, we got all the right...

and like go, right?

Reliability, whatever else it had to be.

So you need to stick with your idea, even if it's not necessarily going the first time, unless there's something really severely

You're brain damaged about whatever it was.

You have to restart.

But sometimes you have to hang in there.

And same thing with Nest.

We had to hang in there with two generations of the smoke detector and a few generations of the thermostat before we made the business work, right?

Not just make the product work.

how many times you had to you're like takes years to like okay finally we all were wrong at certain times but you know it's when you hit those you when you hit it big when you get the right ones they over they they overshadow all the other stuff that but that's how you have to try and iterate you know jeff bezos says the same thing i believe in the same thing you got to fail a few times till you get to till you find your way and um and uh but you only fail if you stop

If you keep iterating and keep going, well, then that's not failure.

That's called learning.

Yeah, the mantra was, Steve, if we don't have Windows connectivity, the iPod doesn't cost $349.