Tony Fadell

Why does it matter?

And because too many times when we're technology led, we talk about the what.

We don't talk about the why.

And the why is where the storytelling is.

Because you want to take a journey of why it matters to you.

If you're talking about the what, you're just talking to another geek.

Love geeks, no problem, I'm one of them.

And we can relate on that level.

Yeah, oh, absolutely.

And telling it to other people to see if it resonates.

I remember the number of times I told the Nest story before Nest came out because I was like, this is crazy, this thermostat thing.

You know, I'm like, okay, let me set up the virus of doubt, which was, do you know how much you spend on your energy bill every year for your heating and cooling?

Don't you hate your, you know, thing?

Now, there's another way to look at the storytelling.

And this is, I put this in the book.

Oh, no, I didn't put this in the book.

We all have seen infomercials, right?

You know, those ones that drag on for a half an hour, an hour at late night TV, you know, on some random, on every channel now, right?

And they just sit there and they tell you the story from all the different directions.

They give you the virus of doubt.