Tony Fadell

They're like, oh, here's this cheese grater.

And you know, when you have this bad cheese grater and your knuckles bleed, you know, you know,

whatever, and it's hard to clean.

And they over-exaggerate everything.

And they show you all the pain points of it.

And then they show how wonderful, easy it is to use whatever they're selling.

And then it's easy to buy.

And then it's easy to return.

And it's overly dramatic.

And we all know it's like wrestling.

It's all an act and whatever.

There's probably no realness there.

But it is storytelling in a way.

And not that you should do that because they overhype the expectations.

But look at the techniques that are used, the psychological techniques, the emotional techniques to get there.

And then dial it back and go, okay, I'm going to do that but with truth.

And that's when things start to go pop, pop, pop, pop, or at least that's what I've seen.

And so I always use that as another metric.

It is not just telling the story over and over.

It's what story you are telling.