Tony Robbins

It's a scarcity.

play up the positives and that's when they get me every time right yeah like oh you know like right now the membership even at the fitness you know there's no initiation fee let's just say I was like there's a number of like pat like class things that I wanted to like buy I was like oh if I and the deal and I had to stop myself because I thought okay save 10 or 15 dollars a month but if I sign up in four months like does that matter 15 I'm gonna sign up now for 15 it's like crazy I'm gonna give you a great example I actually fought that I fought that

one, but they worked hard.

Oh, yeah.

And their marketing, I always knew marketing did wonders on me.

But even as a kid, my dad had an ad agency.

I grew up learning about marketing tactics and not to be sold.

And yet here I am sitting, buying everything.

I'm like, oh, that's great.

That's nice.

That works, you know?

100%.

You're getting seven touch points with me.

That's it.

100%.

And also use this as motivation.

If you're not motivating yourself with the positives that you're going to get from something, then motivate yourself with the negatives you're not going to get by not doing that thing, or you're going to get by not doing that thing.

So if being fit doesn't get you to the gym, but potentially getting out of shape gets you to the gym, then use that.

Use that fuel.

If it's not making the money that gets you to your job or like inspires you, then maybe it's not having any money that gets you motivated, you know?