Tony Stubblebine

And so I am actually not sure what they were going to close the whole round.

But you know, the other thing I wanted to talk about if possible is just LTVs.

Cause for me, when I lifetime values, yeah.

When I was saying earlier that, you know, like we're inventing the product, the way that, that, that kind of shows up on the revenue side is in LTV as our product gets better, the LTVs go up.

Someone who's hiring a coach.

Right.

And so if you look at it, I mean, the lifetime thing is over the course of a year, what are they going to spend with you?

Yeah.

When we first rolled out coaching, you know, it was, it was really entry-level coaching that was just focused on accountability and building habits.

It's really simple kind of coaching.

And this is the $20 or $15 a week coaching that you were mentioning about mindfulness, which is just one of the many areas that people coach, coach in.

And so our original LTVs were like $42 per user.

I really remember that number per year.

per year.

And so I was like, shit, this is not like, we got to get this quality up.

And we started digging into it.

We did this round of, oh, well there's a bunch of problems.

Like we have to cut those problems out.

And after that, the LTV went up to $90.

Then we started realizing like, you know, what is, what are the upsells?