Tony Warnaccia

And usually the small businesses don't have a strategy across any of those three.

And so the goal is to make it so literally out of the gate,

the podcaster can break even because the average podcast doesn't last past, I think the number is six episodes because they have no way to monetize it.

They're doing all this work, getting no benefit.

And so what we're targeting is the smaller, my heart has always been for small businesses, almost like the underdog.

And so the thought was to use that strategy.

And so there's a CRM component because really at the, the, the crux of all this is relationships.

So it's almost like a CRM for managing your relationships.

Yeah, so it's a subscription model.

So the levels start at $37 and go up to $100 a month.

And the idea is that they can break even right out of the gate.

And so the first monetization strategy is to monetize the guest that's showing up on the show.

And so what happens, instead of the typical booking process where you might go through Calendly, what we do is we turn that into a shopping cart.

And so what happens is someone goes to book,

And at the end of that process, they're upsold either the idea to sponsor their own episode.

So me as a guest would throw you a hundred bucks, you've already broken even.

And the average podcaster has four interviews a month.

Well, it's interesting because there's a whole market for agencies.

So there's a market of people that book people.

I actually belong to one.