Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Tony Warnaccia

๐Ÿ‘ค Speaker
138 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

They book individuals on podcasts and they on average charge, I don't know, $1,500 a month.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

So I'm paying $250 just to get on an episode and the host is making nothing.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

So the agency is making all the money.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

So people are doing that today actually.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

And the idea is,

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

On large shows.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

I don't know if that's accurate because that's not what I found.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

Because the way they pitch it is it's more about the quality of who you're being booked with and the size.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

There's a whole bunch of agencies that kind of move away from that model.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

And the idea is that, to answer your initial question, is if I get booked on that show, then I have some money to actually...

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

promote the show, right?

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

So the idea of this kind of gets into the sponsorship model.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

The sponsorship model is not to just monetize as advertising.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

It's to add value around that podcast.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

So for instance, if I'm just launching my podcast, there's a certain value to the downloads, but what about your email list?

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

What about your social media profiles?

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

So just because you're launching a podcast doesn't mean you don't have influence outside of that.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

And so we have our system.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

Yeah, I'll take a look at that.

SaaS Interviews with CEOs, Startups, Founders
$1m Podcast Agency Launches Booking Software

But the idea is to have all that in one place where you can book with the podcast show and then they monetize it.