Tracy DiNunzio
speaker
440 appearances
5 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Tracy DiNunzio’s voice in public audio — every appearance, attributed to the second.
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Appearances
No.
You had that experience of being sexually harassed at work early.
Yes. Everyone. I would say. Yes.
It stays the same and stagnates for a while and then there's a movement. It goes backwards.
So one of the big reasons that organizations form like this where there's disproportionate power with the men and some unfairness and sexual harassment tendencies is because historically the leadership has always been men. And that's usually because women don't raise as much capital to build big new companies.
That's crazy.
Yeah, same. I went to an art school.
Let's talk about so you've raised over a billion dollars in your career. Let's zoom in a little bit on the phase of your career where our paths crossed when you founded the real real. Can you tell the audience? I feel like everybody knows what the real real is. But for those who don't, can you tell everybody what the real real is?
Yes, and I heard you say it was not a self-listing site. For anybody who doesn't know, I had a website called Tradesy. It was a direct competitor to The RealReal. We were really, I think, two of the three largest in the luxury resale space, and it was a self-listing site. So on our site, our sellers listed their item directly, sort of like you would on eBay, and we virtually authenticated.
So early on, our companies were on a similar trajectory and then the real, real pulled ahead.
And I remember reading something at the time that said that for people who shopped online, if they were within a five mile radius of a store, their conversion rate went up. Was that true also?
So if you're looking at cities where you have dense population, exactly. It's just easy. It's easy.
I think it's easy to look at a business like The RealReal or TradeZ and think, oh, they're doing e-commerce. But it's not e-commerce. It's a two-sided marketplace. It's a marketplace. Which is 10 times more complex. So a SKU of one business is really hard to run. Especially when you're taking possession. Yes, which we didn't do.
We had other challenges like when a seller shipped an item directly to a buyer, what if they didn't put the right item in the box?
In theory, you can have a free, like a net neutral cost wardrobe. Very close.
Yes. And also I think the real, real and trades you before we sold it can be very addictive because it's skew of one. You have that timer on the shopping cart, which I know you came up with early and it's brilliant. It gives you a sense of, oh, I'm going to lose this if I don't get it.
I remember this. You were like the first to do a drop. Now that's a whole thing. But I remember when the RealReal was like, oh, it's a RealReal day.
I would have written a script that just said, sweep everything into my cart and leave it there. Something was going, people were doing that. Yeah.
Okay, so I have a fun question for you, considering that we spent the better part of a decade as leaders of organizations in the same category and as competitors. How did you think about the competition? I didn't.
How much money did you raise for the RealReal?
Showing 101–120 of 440 · page 6 of 22
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