Travis Chappell

Even the people that aren't clicking on it and filling out information and going through the funnel and getting emails and signing up and taking the annual and the dollar, even the people that aren't doing that, they're still seeing you on their feed and it's always going to be good for your brand.

So it's why I say like,

you know, build, grow your brand and your business as much as you can and any other channel that you can.

And maybe start with warm traffic, especially if you're bootstrap.

But cold traffic to me, like is always the best for predictable scaling because it brings you so much more than just customers.

It brings you everything else that customers by themselves don't bring you.

Okay.

So dollar trial, increase your AOV and then go and get traffic.

I know I went through that really quickly.

So does anybody have any questions for me real quick?

There's a lot of them out there.

Actually, one of our clients is a good copywriter to follow.

Stefan Georgi writes a lot of direct response copy.

I would say that would be a really good one.

At the end of the day,

At the end of the day, if you follow that outline and then just watch good converting VSLs, that was the best way that I did it.

I had a few friends that were really good at doing VSLs, and I just watched six or seven of them, wrote out a quick outline, and then just recorded a couple different versions of it and had a couple people look at it.

But yeah, it's most important.

You don't have to be crazy unique with it or whatever.

It's just...