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Travis Chappell

๐Ÿ‘ค Speaker
305 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Okay.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

How many of you have an actual like working funnel up and running currently?

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Okay.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

How many of you do not know what I mean when I say funnel?

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Okay, cool.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Just want to make sure.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

All right.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

So, and it's important to note, so 127 was all of 2021.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

We started development 2020.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

We did like soft launch 2021, just kind of brought on some users, tested, got some feedback, a little bit of revenue here or there.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

And then January is really where we started to kind of grow organically.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

What we did is we launched a backend offer in January that allowed us to be able to get back some of our customer acquisition costs.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

And then that's when we plowed it back into building out this

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

this dollar trial funnel.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Okay.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

And then that was in February.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

And as you can see, that kind of just kept growing up from there.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

July, we had a little bit of a down month.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Obviously I built these slides when we only had June, July, July, we had a little bit of a down month, but then in August we closed at two 20.

SaaS Interviews with CEOs, Startups, Founders
$1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback

Um, so it's still been kind of constantly growing throughout, throughout the full year.