Travis Chappell

Because if you have a starving market, it doesn't matter what the offer is.

Like if you sell crappy,

tacos but you're selling them at 3 a.m outside of the bar to a bunch of drunk assholes then you're probably going to sell out of tacos every night right they don't have to be good you have a starving market a literal starving market they're going to buy them regardless now obviously you don't want to have crappy tacos you want to have a good product as well

But it speaks to the power of first finding a market that really needs the thing that you have to offer to them.

So start with the market.

Keep your offer low ticket but free.

Because this is talking about a specific offer on the front end of a funnel that you're selling to cold traffic or at least semi-cold traffic, even if you're doing JV launches.

What was your name again?

Rolf.

Rob, to what Rob was talking about with the JV launches and joint webinars and things like that.

Keep the front end really low ticket, but don't do it for free because you still want to get the credit card information so that you can...

you know, put them on a rebill because everybody here is doing MRR, ARR, everybody's focused on let's get recurring billing.

We want people who not only like us enough to give us money once, but love us enough to continue to give us money because our product's so valuable, right?

So keep it low ticket, but don't make it free.

When I say low ticket, 99 bucks and less, especially if you're selling to cold traffic.

Anything higher than $99 direct to like a VSL or landing page or something like that,

You're gonna have a difficult time converting to cold traffic.

Make it so good that they can't say no.

This is, I immediately put the next thing down as soon as I put the so good they can't say no thing, because immediately when I say that, people's mind instantly goes to price.

And it's not about price.