Travis Chappell

It's about value.

So whether you're selling it for 99 bucks or for a dollar, the idea is you have to overwhelm them with value and make it to where when they're looking at their offer, they're reading through the bullet points and they're trying to figure out the deliverables and figure out if it's something that's worth the risk of them pulling out their credit card while they're scrolling through Instagram or Facebook or whatever, then it has to be something that's so good that they can't say no to it.

It means it has to be overly valuable for what you're asking in return and completely risk free.

There's no risk for them if they take it.

And so to give you an example, this was the VSL outline, the actual script for our dollar trial offer that we put together, okay?

So start with the hook, the promise, guarantee, social proof, call to action.

And then you can add a couple things at the end of this, at the end of the CTA there, if you wanna do a little bit longer one, you could have that be more like a soft CTA, like hey, if you heard everything that you need to hear, then go ahead and sign up right now.

But if you wanna stick around for 90 more seconds, put another hook in there, make sure that they stick around for a certain period of time.

Then I'm gonna show you three more things about blah, blah, blah, blah, blah.

And then you go into a little bit more social proof, a few more client testimonials, case studies, and then put that after the soft CTA, do a hard CTA right again at the end of that, and then really try to close people into it.

So this was our offer.

So like I was saying, one of our core offers is we help get people booked on podcasts to promote their offers.

to their SaaS founder, coach, consultant, whatever.

You get booked on podcasts.

It's really, really, really high quality, super warm traffic that you can get just by being a guest on somebody else's podcast.

It brings you credibility, authority, trust, recognition, a lot of different things like that.

So that's essentially what we do as a company.

We have an agency that does that, and then the software does it as well.

So the to pay attention to is this part right here.

So here's how it works.