Travis Tillotson

I can't imagine investing in a first-time founder having never gone through kind of a roadshow experience and just trying to wheel and deal.

That's kind of...

you know, something that was new to me and I was able to do it, but I certainly think it could always, you could always room for improvement, I guess, with everything.

Right.

So.

No, not FU money.

Okay.

That's why basically, you know, there's a, there's a balance because we were really like an exciting, we had a whole floor and,

a bunch of great staff, honestly, great product, great technology, great client lists.

Like we're talking like top investors in the world or our clients and, you know, sky's the limit.

That said, you know, one thing that was our end market, you know, did,

did have some difficulties.

So just as quickly as they're willing to shell out money, they're also willing to move on to what's hot, what's not.

And I think that that's an interesting dilemma that's very specific to that market because it's the opposite of software.

Once you get 25 large holders buying your data and insights, basically, they have diminishing returns.

They can start to lose alpha.

Yeah, totally.

Basically, customer orchestration from the customer experience components to the employee experience components, and then the ORM component, the online reputation management component.

So we're looking at a market that really is crushing it right now, meaning the lending market in space, let's say mortgages, lending.

And there's a B2B component.