Trent Lowenstein
speaker
58 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Trent Lowenstein’s voice in public audio — every appearance, attributed to the second.
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Appearances
I was super stoked. You got 40 calls.
And it doesn't always happen that way.
I've been telling you that. You're spending 5% on marketing.
Right.
$0.
The other thing that's important for your business is that it's a repeat business. So your customer acquisition cost is offset by the amount of visits that the patient comes to see you. So that $62 customer acquisition on the second visit is zero.
Now it's $31.
Right. And then continuously offset. Yes. Oh, I see. Okay, I get it. So if a patient is going to come see you, let's say four times, it's $62 divided by four. And then on the next one, you make money on the patient.
434?
One of the scary pieces for you, I think, early on, like February, March timeline was that you're like, if I spent an enormous amount of money on marketing, but I'm not booking calls.
Right.
People are saying they're dodging calls and A, B and C. I could see why you'd be afraid because, of course, you're spending money without the back end infrastructure. Having said that, you've done and I just want to say to you and to everybody who's listening, you're an amazing operator. You've gone in there and really changed the way that the infrastructure of the company operates.
You are doing one-on-ones with your teams. There's clear expectations. There's accountability. So now that the infrastructure is right, now it's time to invest more into marketing.
The operations can handle it.
He's like that in Vegas, too. He's got to see all the numbers.
That was another piece of the infrastructure that was broken early on where it should be doing all these jobs, but the money wouldn't come in for 180 days when it should have come in in 90. And we identified one of the problems was that the information in the system wasn't inputted correctly. Right. So then the insurance company bounces it back, says you need to redo this.
You redo it with the proper information and it starts the clock back at 90 days. Now you've solved that to a great extent. So this is with the billing codes?
correct, then... Or if you collect it correct and don't put the right information in.
That was another piece early on where we're like, Everybody was busy, but nobody ever knew what they were busy with. People were just generally busy. And the question I asked you to ask your team was, if I was to ask you, how do I know if you're doing a good job? Or how do I know if I'm doing a good job? What would they say?
And now you can say, hey, I know I'm doing a good job because I have a 80 percent booking rate. I have a 92 percent accuracy on A, B and C. And we ask for reviews and we get this many views per per month. And so there's those metrics empower your employees because they know they have fulfillment. They know if they're doing a good job or not. They know how to win. They know how to win. Right.
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