Trent Lowenstein

That's like your education fees and all the other stuff.

Now, but is $140,000 for a doctor as a podiatrist a salary that's desirable?

Now, but is $140,000 for a doctor as a podiatrist a salary that's desirable?

Now, but is $140,000 for a doctor as a podiatrist a salary that's desirable?

It's not very competitive. What's the competitive rate?

It's not very competitive. What's the competitive rate?

It's not very competitive. What's the competitive rate?

Right.

Right.

Right.

So everybody else gets paid. The entrepreneur goes home and goes like, what do I do? It's just like you're working for everybody else. So when when there is an element of profit sharing or equity or or any of those options, the employees feel a different sense of ownership that they're also pushing the wagon forward.

So everybody else gets paid. The entrepreneur goes home and goes like, what do I do? It's just like you're working for everybody else. So when when there is an element of profit sharing or equity or or any of those options, the employees feel a different sense of ownership that they're also pushing the wagon forward.

So everybody else gets paid. The entrepreneur goes home and goes like, what do I do? It's just like you're working for everybody else. So when when there is an element of profit sharing or equity or or any of those options, the employees feel a different sense of ownership that they're also pushing the wagon forward.

Well, then you have your choice to work with them or not.

Well, then you have your choice to work with them or not.

Well, then you have your choice to work with them or not.

But if you want to recruit A players that want to push the wagon forward, that's who you want on your team. Like Dr. Tim, your husband, shout out Dr. Tim. What up? He does a great, he does a phenomenal job of getting referral businesses, right? He's always going out into the market. He's talking to doctors and he's getting those referrals.

But if you want to recruit A players that want to push the wagon forward, that's who you want on your team. Like Dr. Tim, your husband, shout out Dr. Tim. What up? He does a great, he does a phenomenal job of getting referral businesses, right? He's always going out into the market. He's talking to doctors and he's getting those referrals.

But if you want to recruit A players that want to push the wagon forward, that's who you want on your team. Like Dr. Tim, your husband, shout out Dr. Tim. What up? He does a great, he does a phenomenal job of getting referral businesses, right? He's always going out into the market. He's talking to doctors and he's getting those referrals.

Those referrals have almost no customer acquisition cost other than coffee or bagels or whatever Dr. Tim is bringing. The other locations are not going out to do the referral business at that capacity and you're leaning heavily on a higher customer acquisition cost through traditional marketing channels, traditional digital, social, etc.