Trent Lowenstein

Those referrals have almost no customer acquisition cost other than coffee or bagels or whatever Dr. Tim is bringing. The other locations are not going out to do the referral business at that capacity and you're leaning heavily on a higher customer acquisition cost through traditional marketing channels, traditional digital, social, etc.

Those referrals have almost no customer acquisition cost other than coffee or bagels or whatever Dr. Tim is bringing. The other locations are not going out to do the referral business at that capacity and you're leaning heavily on a higher customer acquisition cost through traditional marketing channels, traditional digital, social, etc.

So if there was nothing else except that the doctors at the other locations had a different mindset to go acquire inexpensive leads through their referral business and bring patients in and they got to reap the benefits of profit sharing, it's a different, again, it's a different mindset and it's the path to yes. It's the path to how are we going to make this work?

So if there was nothing else except that the doctors at the other locations had a different mindset to go acquire inexpensive leads through their referral business and bring patients in and they got to reap the benefits of profit sharing, it's a different, again, it's a different mindset and it's the path to yes. It's the path to how are we going to make this work?

So if there was nothing else except that the doctors at the other locations had a different mindset to go acquire inexpensive leads through their referral business and bring patients in and they got to reap the benefits of profit sharing, it's a different, again, it's a different mindset and it's the path to yes. It's the path to how are we going to make this work?

So that's the cool place that you're at. As long as you protect your 25% net profit, you have creativity to build up these step up programs that he's talking about. You know what your cogs are, right? You know what your expenses are. If the 25 is protected, like let it be creative, let it be art. And then once you find out what art works, let it become science.

So that's the cool place that you're at. As long as you protect your 25% net profit, you have creativity to build up these step up programs that he's talking about. You know what your cogs are, right? You know what your expenses are. If the 25 is protected, like let it be creative, let it be art. And then once you find out what art works, let it become science.

So that's the cool place that you're at. As long as you protect your 25% net profit, you have creativity to build up these step up programs that he's talking about. You know what your cogs are, right? You know what your expenses are. If the 25 is protected, like let it be creative, let it be art. And then once you find out what art works, let it become science.

Got it. Got it. That was one of the metrics that we wanted to dial in because she's spending an enormous amount of money on marketing and you're getting all these referral businesses and then the calls aren't being booked for whatever reason. You can't move it forward.

Got it. Got it. That was one of the metrics that we wanted to dial in because she's spending an enormous amount of money on marketing and you're getting all these referral businesses and then the calls aren't being booked for whatever reason. You can't move it forward.

Got it. Got it. That was one of the metrics that we wanted to dial in because she's spending an enormous amount of money on marketing and you're getting all these referral businesses and then the calls aren't being booked for whatever reason. You can't move it forward.

$50.

$50.

$50.

And as long as when the person picks up the phone, they don't say, yeah, the doctor can't see you for three weeks. We'll call you back. Right.

And as long as when the person picks up the phone, they don't say, yeah, the doctor can't see you for three weeks. We'll call you back. Right.

And as long as when the person picks up the phone, they don't say, yeah, the doctor can't see you for three weeks. We'll call you back. Right.

I mean, that's just money wasted.

I mean, that's just money wasted.

I mean, that's just money wasted.