Trenton

My name's Trenton.

We sell roofing.

We're going to do about $3 million this year.

We'd like to be at $10 million.

My biggest constraint or what's stopping me is that for the last eight years, all of our lead gen has been from doors.

So it's been 100% door-to-door lead gen.

And now when we're trying to knock for retail,

It seems to be like heavier of a weight on the team.

When you say retail, what do you mean?

So like just people on market that need a roof.

Residential.

Okay, got it.

Okay, so it was the weather.

But we were getting funding from the insurance company.

Okay, yeah.

So now with me being a door-to-door guy, like purchasing leads and all that was like sacrilegious to me.

Okay.

So there's some limiting beliefs there that I started to...

you know explore last october we bought i just want to be lead curious that's all i'm asking yeah i i'm very lead curious now and uh but i basically got slaughtered learning this there's some acquisitionary binary you know i mean like be non-binary with your leads like as many as you want yes yes no that's what i'm trying to do here and when we did purchase leads and you get the unedited version by the way yeah go ahead

And when we started to, you know, stack the guys' calendars, there was a big culture shift.