Trenton

But we were getting funding from the insurance company.

So now, with me being a door-to-door guy, purchasing leads and all that was sacrilegious to me.

So there's some limiting beliefs there that I started to...

explore last october we bought i just want to be lead curious that's all i'm asking yeah i'm very lead curious and but i basically got slaughtered learning this yeah just don't be acquisitionary binary be non-binary with your leads like as many as you want yeah no that's what i'm trying to do here and when we did purchase leads and i was the unedited version by the way hey go ahead

And when we started to stack the guys' calendars, there was a big culture shift.

Yeah.

Where we actually saw like more buy-in from the guys, but then like the door knocking just went away.

It was way easier.

Yeah.

But like our CAC and all that was absolutely horrid.

So I'll spend $7,500 just to acquire one customer over the summer.

Okay.

And it wasn't sustainable.

What do you make from a customer?

On average, $6,500.

So that does not work.

No, it doesn't work.

And it was just like a lot of the marketing agencies that we worked with were younger people.

They were using AI tools, go high level.

So we decided that we were going to build it in-house.