Tricia Cerrone

Noble Purpose is really a combination of vision and mission. But it's more than that. So you have your company vision and mission, but then you might have a team who is doing a project within the company. And so you want to take that noble purpose for the company.

Noble Purpose is really a combination of vision and mission. But it's more than that. So you have your company vision and mission, but then you might have a team who is doing a project within the company. And so you want to take that noble purpose for the company.

Let's say the noble purpose for the company is we make diapers and deliver them 24 hours a day to serve families at the messiest time in their life. And so that's an important thing. You're literally saving some mother's sanity and some little baby from diaper rash. That's the big emotional noble purpose of it.

Let's say the noble purpose for the company is we make diapers and deliver them 24 hours a day to serve families at the messiest time in their life. And so that's an important thing. You're literally saving some mother's sanity and some little baby from diaper rash. That's the big emotional noble purpose of it.

So there's like what you are physically doing and the customer, the value and the change and the impact that you're having on their lives. Now that can get lost when you're just a little person on a team, maybe developing a new app for the company. You're the person programming and you can lose sight of the noble purpose for the company.

So there's like what you are physically doing and the customer, the value and the change and the impact that you're having on their lives. Now that can get lost when you're just a little person on a team, maybe developing a new app for the company. You're the person programming and you can lose sight of the noble purpose for the company.

And so we always ask the leaders that you have to take that noble purpose and explain it to your team, the importance of this app for you. your end customer, right? Not just for the company ROI. This app is going to now be accessible to the mother or father for them to access and order diapers to be delivered within eight hours. Then with that programmer, you also want to let them know, look,

And so we always ask the leaders that you have to take that noble purpose and explain it to your team, the importance of this app for you. your end customer, right? Not just for the company ROI. This app is going to now be accessible to the mother or father for them to access and order diapers to be delivered within eight hours. Then with that programmer, you also want to let them know, look,

This app wouldn't happen without your unique skills, and our team wouldn't even function that if you didn't have that sense of levity in your work and the outgoing curiosity that you have.

This app wouldn't happen without your unique skills, and our team wouldn't even function that if you didn't have that sense of levity in your work and the outgoing curiosity that you have.

so a leader wants to bring that noble purpose to the individual in a very specific and unique way so that person feels seen and valued for everything that they're bringing to the job and to the company and to the people they are serving in the bigger world we don't spend enough time

so a leader wants to bring that noble purpose to the individual in a very specific and unique way so that person feels seen and valued for everything that they're bringing to the job and to the company and to the people they are serving in the bigger world we don't spend enough time

Edward and I were both at Walt Disney Imagineering. So we were working to design the theme parks and experiences around the world. And one of my very first attractions that I did was in Epcot. And it was a small little attraction where you design a robot and then you race on a dance pan. You have these different winners. Opening week, there was this family that came in to play.

Edward and I were both at Walt Disney Imagineering. So we were working to design the theme parks and experiences around the world. And one of my very first attractions that I did was in Epcot. And it was a small little attraction where you design a robot and then you race on a dance pan. You have these different winners. Opening week, there was this family that came in to play.

It was a father and mother, a very annoyed, cynical-looking teenage boy and a little girl. They start playing the game. They're looking, and then they start getting a little competitive with each other. Then they race, and when they left... The attraction, they were literally like walking off the dance pads and the son and the father like high-fived each other.

It was a father and mother, a very annoyed, cynical-looking teenage boy and a little girl. They start playing the game. They're looking, and then they start getting a little competitive with each other. Then they race, and when they left... The attraction, they were literally like walking off the dance pads and the son and the father like high-fived each other.

And the son's face was so transformed, like he had had fun and laughter. And their engagement while they were playing, it created a different space for them to engage. How they looked at each other was different and how they experienced each other was different. The dad put his arm around his son as they were walking out. And I literally almost started crying.

And the son's face was so transformed, like he had had fun and laughter. And their engagement while they were playing, it created a different space for them to engage. How they looked at each other was different and how they experienced each other was different. The dad put his arm around his son as they were walking out. And I literally almost started crying.

I might've been crying because that's the noble purpose for Imagineers. Yes, we're building these beautiful spaces and these rides that are fun, but what

I might've been crying because that's the noble purpose for Imagineers. Yes, we're building these beautiful spaces and these rides that are fun, but what