Tricia Cerrone

But we also had seen that people say, oh, go collaborate, but they don't understand what that means. What we have discovered in our work or what we believe from the work that we've done is that people just simply don't understand what collaboration is, and they're spending billions of dollars on a problem they don't understand. Two issues with that.

But we also had seen that people say, oh, go collaborate, but they don't understand what that means. What we have discovered in our work or what we believe from the work that we've done is that people just simply don't understand what collaboration is, and they're spending billions of dollars on a problem they don't understand. Two issues with that.

People think that the core unit of collaboration is teams or tools or technologies, but we're saying no, the core unit of collaboration is the individual. And so we all have to work on our individual skills first, or we won't be able to collaborate with anyone. There's this other piece of collaboration is not one action. It's a collection of actions or behaviors.

People think that the core unit of collaboration is teams or tools or technologies, but we're saying no, the core unit of collaboration is the individual. And so we all have to work on our individual skills first, or we won't be able to collaborate with anyone. There's this other piece of collaboration is not one action. It's a collection of actions or behaviors.

So you need, that's why we said these five behaviors. If you have these, you will be collaborative and your team will be collaborative. And so those misunderstandings, it's like... People say go collaborate when they say go ride a bike. You didn't learn how to ride a bike by doing one thing. You had to learn how to pedal the wheels and balance and use the handlebars.

So you need, that's why we said these five behaviors. If you have these, you will be collaborative and your team will be collaborative. And so those misunderstandings, it's like... People say go collaborate when they say go ride a bike. You didn't learn how to ride a bike by doing one thing. You had to learn how to pedal the wheels and balance and use the handlebars.

And there's all these other things. So it's actually a slightly more complex activity. But once you get it, we believe that you will become an incredibly high performer and develop a high performance team.

And there's all these other things. So it's actually a slightly more complex activity. But once you get it, we believe that you will become an incredibly high performer and develop a high performance team.

Noble Purpose is really a combination of vision and mission. But it's more than that. So you have your company vision and mission, but then you might have a team who is doing a project within the company. And so you want to take that noble purpose for the company.

Noble Purpose is really a combination of vision and mission. But it's more than that. So you have your company vision and mission, but then you might have a team who is doing a project within the company. And so you want to take that noble purpose for the company.

Let's say the noble purpose for the company is we make diapers and deliver them 24 hours a day to serve families at the messiest time in their life. And so that's an important thing. You're literally saving some mother's sanity and some little baby from diaper rash. That's the big emotional noble purpose of it.

Let's say the noble purpose for the company is we make diapers and deliver them 24 hours a day to serve families at the messiest time in their life. And so that's an important thing. You're literally saving some mother's sanity and some little baby from diaper rash. That's the big emotional noble purpose of it.

So there's like what you are physically doing and the customer, the value and the change and the impact that you're having on their lives. Now that can get lost when you're just a little person on a team, maybe developing a new app for the company. You're the person programming and you can lose sight of the noble purpose for the company.

So there's like what you are physically doing and the customer, the value and the change and the impact that you're having on their lives. Now that can get lost when you're just a little person on a team, maybe developing a new app for the company. You're the person programming and you can lose sight of the noble purpose for the company.

And so we always ask the leaders that you have to take that noble purpose and explain it to your team, the importance of this app for you. your end customer, right? Not just for the company ROI. This app is going to now be accessible to the mother or father for them to access and order diapers to be delivered within eight hours. Then with that programmer, you also want to let them know, look,

And so we always ask the leaders that you have to take that noble purpose and explain it to your team, the importance of this app for you. your end customer, right? Not just for the company ROI. This app is going to now be accessible to the mother or father for them to access and order diapers to be delivered within eight hours. Then with that programmer, you also want to let them know, look,

This app wouldn't happen without your unique skills, and our team wouldn't even function that if you didn't have that sense of levity in your work and the outgoing curiosity that you have.

This app wouldn't happen without your unique skills, and our team wouldn't even function that if you didn't have that sense of levity in your work and the outgoing curiosity that you have.

so a leader wants to bring that noble purpose to the individual in a very specific and unique way so that person feels seen and valued for everything that they're bringing to the job and to the company and to the people they are serving in the bigger world we don't spend enough time

so a leader wants to bring that noble purpose to the individual in a very specific and unique way so that person feels seen and valued for everything that they're bringing to the job and to the company and to the people they are serving in the bigger world we don't spend enough time