Tricia Cerrone

Edward and I were both at Walt Disney Imagineering. So we were working to design the theme parks and experiences around the world. And one of my very first attractions that I did was in Epcot. And it was a small little attraction where you design a robot and then you race on a dance pan. You have these different winners. Opening week, there was this family that came in to play.

Edward and I were both at Walt Disney Imagineering. So we were working to design the theme parks and experiences around the world. And one of my very first attractions that I did was in Epcot. And it was a small little attraction where you design a robot and then you race on a dance pan. You have these different winners. Opening week, there was this family that came in to play.

It was a father and mother, a very annoyed, cynical-looking teenage boy and a little girl. They start playing the game. They're looking, and then they start getting a little competitive with each other. Then they race, and when they left... The attraction, they were literally walking off the dance pads and the son and the father high-fived each other.

It was a father and mother, a very annoyed, cynical-looking teenage boy and a little girl. They start playing the game. They're looking, and then they start getting a little competitive with each other. Then they race, and when they left... The attraction, they were literally walking off the dance pads and the son and the father high-fived each other.

And the son's face was so transformed, like he had had fun and laughter. And their engagement while they were playing, it created a different space for them to engage. How they looked at each other was different and how they experienced each other was different. The dad put his arm around his son as they were walking out. And I literally almost started crying.

And the son's face was so transformed, like he had had fun and laughter. And their engagement while they were playing, it created a different space for them to engage. How they looked at each other was different and how they experienced each other was different. The dad put his arm around his son as they were walking out. And I literally almost started crying.

I might've been crying because that's the noble purpose for Imagineers. Yes, we're building these beautiful spaces and these rides that are fun, but what

I might've been crying because that's the noble purpose for Imagineers. Yes, we're building these beautiful spaces and these rides that are fun, but what

continues to drive you when you're working 24 7 trying to install an attraction or something is the memory of i'm doing this for that family that has no other place where they can connect and see each other in the most important way fulfilling that desire that a parent has to connect with their kid and have a memory express love in a way they can't express it.

continues to drive you when you're working 24 7 trying to install an attraction or something is the memory of i'm doing this for that family that has no other place where they can connect and see each other in the most important way fulfilling that desire that a parent has to connect with their kid and have a memory express love in a way they can't express it.

That's what noble purpose, when you can explain it to your team members, it's powerful and it gives us all kind of meaning in our lives.

That's what noble purpose, when you can explain it to your team members, it's powerful and it gives us all kind of meaning in our lives.

I can add to what Edward said. Let's just start with generosity. Generosity is basically giving to others. So it's about how you give to others. And it's always about assuming positive intent. When you are engaging with generosity and learning how to just be better at it and be more generous, you end up creating a safe environment for people to grow and contribute.

I can add to what Edward said. Let's just start with generosity. Generosity is basically giving to others. So it's about how you give to others. And it's always about assuming positive intent. When you are engaging with generosity and learning how to just be better at it and be more generous, you end up creating a safe environment for people to grow and contribute.

to speak up and to share crazy ideas, like ones that might be really innovative. And so safety is really important for people to feel like they belong and to speak up and contribute. The next one, resourcefulness, it's a very practical thing that you can grow, but it's all about growing your tools, your information, and your network.

to speak up and to share crazy ideas, like ones that might be really innovative. And so safety is really important for people to feel like they belong and to speak up and contribute. The next one, resourcefulness, it's a very practical thing that you can grow, but it's all about growing your tools, your information, and your network.

Not just having them, but seeing different ways of using them and connecting them so that you can always find the answers that you need, which kind of leads into then co-creation. You can't always figure it out yourself. So having another person there is really helpful. And co-creation is an area of focus.

Not just having them, but seeing different ways of using them and connecting them so that you can always find the answers that you need, which kind of leads into then co-creation. You can't always figure it out yourself. So having another person there is really helpful. And co-creation is an area of focus.

As a leader, there's a lot of skills in there that you really do need to develop ongoing that are going to help you with brainstorming, with coming up with new ideas. But at the foundational level, co-creation requires that you listen very well and that you ask open-ended questions. questions, more expansive questions that you're gaining information versus judging or being a naysayer upfront.

As a leader, there's a lot of skills in there that you really do need to develop ongoing that are going to help you with brainstorming, with coming up with new ideas. But at the foundational level, co-creation requires that you listen very well and that you ask open-ended questions. questions, more expansive questions that you're gaining information versus judging or being a naysayer upfront.