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Troy Dean

๐Ÿ‘ค Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

It's too early to ask me to see.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So I'm a professional voiceover artist and singer.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So I've been voicing commercials on television and radio for years.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And this just came up.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

The studio called my agent and said, hey, we want Troy to come in.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

We know he sings and we think he'd be right for this job.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So yeah, that's how that happened.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

Um, so that, I think it wasn't as much as you might think.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

I think that ended up being about 1500 bucks and it was, um, it was used in Australia and, and, um, Hong Kong and New Zealand, I think on, on, uh, TV and cinema.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

Um, and if, if it had, if it had been played more, like, so the, usually the way it works is you get paid per use.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So if it gets played for like 12 months, you get paid a certain fee.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

If they want to play it in perpetuity, then they buy out.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And so I would have been able to negotiate a higher fee if they wanted to buy it out.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

I've been paid five grand before for a buyout, which was just a tagline for an outdoor adventure shop where I just shouted the name of the shop off the... It was like I was standing on the top of a mountain and you shout the tagline.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

It's called a Sonic brand trigger.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

You know, you see those computer ads and every time you hear the word Intel, you hear that little

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So that's called a sonic brand trigger.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So every time you hear the sound, it triggers you to think of the brand.