Troy Dean

So typically speaking, a sonic brand trigger buyout might be worth about five grand.

So now we sell a business accelerator program for WordPress freelancers, WordPress consultants.

So it's an online course and we basically teach WordPress freelancers how to kind of grow up out of their bedroom and become an actual consultancy or existing consultants who might be a little bit overwhelmed with work because they don't have their processes and their structures in place that we teach them how to basically get their act together in their business and get their processes and systems put in place so that they can handle the growth and move the business forward.

Well, it's interesting because I saw what happened is I was building websites for my own creative endeavors.

I was building websites for the bands I was playing in and for my voiceover career.

And then of course, other people are like, oh, you build websites.

Can you build me a website?

I'm like, yeah, sure.

And then, you know, I started a web design business and then I grew that.

I partnered up with a buddy of mine.

We grew an agency.

We had some, you know, pretty good clients.

And then I decided I didn't really want to do client work anymore.

I wanted to sort of scale that back.

And we were selling a WordPress plugin on the side and I could see the benefits of recurring revenue through that business.

And then I just kept getting asked by all of our plugin customers, hey, how do you land these clients?

And can you share your proposal template with me?

And how do you run client meetings?

And what do you do about scope creep?

And so I just started this conversation and eventually I...