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Troy Dean

๐Ÿ‘ค Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

sort of packaged up everything I knew about running a WordPress consultancy into an online course.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And like literally my plugin customers were saying, can you please teach us how to do this?

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So it just happened really organically.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So the plugin is called Video User Manuals.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

Okay.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And so if you're a WordPress consultant and you build a website for a client, you hand the website over, you then got to teach the client how to use WordPress, right?

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

Because it's a bit of a learning curve if you've never used WordPress before.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So our plugin puts a whole bunch of video tutorials in your client's dashboard to teach them how to use WordPress so that you can just get on with building your next website.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And what's it cost?

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

It's 24 bucks a month.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

That's a good question.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So we've probably got, we have probably about 1200 at the moment and we have them split across different licenses.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So some are paying 24 a month, some pay 240 a year, depending on whether they take the monthly or the annual license.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

So that business had been going and kind of building part-time.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And then, as I said, those customers just kept saying, hey, you know, can you teach us how to run your business?

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

You know, can you teach us how you run your business and how you do what you do?

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And then we decided to package that up into an online course.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

And we launched the online course in June 2013.

SaaS Interviews with CEOs, Startups, Founders
Would You Sell Your Business to WP Engine for $1m With Troy Dean

That's a very good question.