Troy Dean

I don't know that off the top of my head, but it would have been about, yeah, look, it would have been probably about 25 grand or roughly around about there.

No, we don't actually, because so what happens is a developer buys the plugin and subscribes to the plugin.

And for that one fee of $24 a month, they can install on all of their client websites.

I see.

I see.

So as long as our, as long as our customers are still in business and still getting more clients, then they still subscribe to the plugin.

So our

Our churn rate is, I don't know off the top of my head, but my business partner kind of looks after more of the analytical data stuff.

But our churn rate's pretty low.

We don't have huge churn because it's a pretty sticky product.

Nobody wants to turn the videos off because then all of a sudden, if they stop paying and we turn the videos off, then all of their clients go, hey, what happened to all my videos in the back end?

And how do I upload an image?

And why does my page look like rubbish?

Where have the videos gone?

So it's quite a sticky product.

Good question.

So it started out, it was $97 a month and it's always been $97 a month.

And we deliberately priced it at that because we wanted to be the most expensive on the market in our space because we wanted to be premium.

And so when we started, we've just recently changed our business model in August this year, which I'll explain in a moment.

But when we started, it was $97 a month and we opened the doors for four days.