Ty Haney

OV really found success by flipping that positioning and instead prioritizing, how do we inspire people to be active for the fun of it with friends? Do it every day. Is it with your dog? Is it with your kids? Doesn't matter. It's just about getting out there and connecting the dots from a day-to-day standpoint.

And so as we think about OV and what the magic moments were, it was really almost flipping the playbook of direct-to-consumer at the time, where everybody was going online and spending money to acquire customers through Instagram and Facebook. And really the playbook that worked for us was I called it Activate IRL and then Amplify through digital and social.

And so as we think about OV and what the magic moments were, it was really almost flipping the playbook of direct-to-consumer at the time, where everybody was going online and spending money to acquire customers through Instagram and Facebook. And really the playbook that worked for us was I called it Activate IRL and then Amplify through digital and social.

And so as we think about OV and what the magic moments were, it was really almost flipping the playbook of direct-to-consumer at the time, where everybody was going online and spending money to acquire customers through Instagram and Facebook. And really the playbook that worked for us was I called it Activate IRL and then Amplify through digital and social.

And so we really created and set up these rituals for activation through movement, dog walking clubs, Iker's clubs, yoga in the park, very much prioritized that activation and connection IRL, like in person where you can high five somebody. And then, of course, people would, you know, capture that content and then share it on social. And it really did become an effective growth.

And so we really created and set up these rituals for activation through movement, dog walking clubs, Iker's clubs, yoga in the park, very much prioritized that activation and connection IRL, like in person where you can high five somebody. And then, of course, people would, you know, capture that content and then share it on social. And it really did become an effective growth.

And so we really created and set up these rituals for activation through movement, dog walking clubs, Iker's clubs, yoga in the park, very much prioritized that activation and connection IRL, like in person where you can high five somebody. And then, of course, people would, you know, capture that content and then share it on social. And it really did become an effective growth.

mechanism but one one memory in particular was we had an office on canal street in new york our second office ever i think we had 14 people on the team at the time and one of our values at the company was it starts with us and so every friday we would go for lunch to the basketball court down on canal street and the team made up of good and bad players would play together like recess effectively

mechanism but one one memory in particular was we had an office on canal street in new york our second office ever i think we had 14 people on the team at the time and one of our values at the company was it starts with us and so every friday we would go for lunch to the basketball court down on canal street and the team made up of good and bad players would play together like recess effectively

mechanism but one one memory in particular was we had an office on canal street in new york our second office ever i think we had 14 people on the team at the time and one of our values at the company was it starts with us and so every friday we would go for lunch to the basketball court down on canal street and the team made up of good and bad players would play together like recess effectively

And so it kind of merged this activate IRL, amplify through digital and social in terms of a growth strategy with it starting with us, like authentically as the team building a company with this important mission.

And so it kind of merged this activate IRL, amplify through digital and social in terms of a growth strategy with it starting with us, like authentically as the team building a company with this important mission.

And so it kind of merged this activate IRL, amplify through digital and social in terms of a growth strategy with it starting with us, like authentically as the team building a company with this important mission.

And I think back very fondly, it actually is funny because the New York Times, our first New York Times feature ever was a portrait of us in our Canal Street office, like having just played basketball, the 14 of us. And I think that's such a special and kind of unique souvenir of what really the success came from.

And I think back very fondly, it actually is funny because the New York Times, our first New York Times feature ever was a portrait of us in our Canal Street office, like having just played basketball, the 14 of us. And I think that's such a special and kind of unique souvenir of what really the success came from.

And I think back very fondly, it actually is funny because the New York Times, our first New York Times feature ever was a portrait of us in our Canal Street office, like having just played basketball, the 14 of us. And I think that's such a special and kind of unique souvenir of what really the success came from.

At that point in time, when I was starting After Voices, when Emily was starting Glossier, it wasn't all that common to see women in these founder, CEO, leadership positions, especially starting companies from scratch.

At that point in time, when I was starting After Voices, when Emily was starting Glossier, it wasn't all that common to see women in these founder, CEO, leadership positions, especially starting companies from scratch.

At that point in time, when I was starting After Voices, when Emily was starting Glossier, it wasn't all that common to see women in these founder, CEO, leadership positions, especially starting companies from scratch.

Of course, in history, there have been those, but it was a moment in time where barrier to entry to start a company and then funding next to that really allowed for these great visionaries and people who were obsessed with product and could see by our own personal pain points, what was missing in the market for young women in particular, that caught fire and was accelerated quickly with D2C.