Ty Haney

Mm-hmm. Meanwhile, our community strategy, as we connected the dots from a data perspective, anyone who came through our community strategy and community playbook was four times more valuable over time. That, however, was really difficult program to manage across a variety of channels. So Slack, Google Docs, DMs, emails.

Mm-hmm. Meanwhile, our community strategy, as we connected the dots from a data perspective, anyone who came through our community strategy and community playbook was four times more valuable over time. That, however, was really difficult program to manage across a variety of channels. So Slack, Google Docs, DMs, emails.

And then most importantly, it was hard to measure and essentially sit in that boardroom and be like, this is the ROI on community. Therefore, we should go put more dollars here versus to Instagram or Facebook, whereas we acquire customers through here. They don't stick with us. And so I really became obsessed with proving that community can become a growth channel.

And then most importantly, it was hard to measure and essentially sit in that boardroom and be like, this is the ROI on community. Therefore, we should go put more dollars here versus to Instagram or Facebook, whereas we acquire customers through here. They don't stick with us. And so I really became obsessed with proving that community can become a growth channel.

And then most importantly, it was hard to measure and essentially sit in that boardroom and be like, this is the ROI on community. Therefore, we should go put more dollars here versus to Instagram or Facebook, whereas we acquire customers through here. They don't stick with us. And so I really became obsessed with proving that community can become a growth channel.

And I had started Joggy and started thinking about going to market. And that's where the idea for TYB and creating this community tool came. That would allow a brand from zero to tap into creating and cultivating this community that could essentially become a more efficient way to grow than funneling dollars through discovery optimized ad platforms. So started Joggy.

And I had started Joggy and started thinking about going to market. And that's where the idea for TYB and creating this community tool came. That would allow a brand from zero to tap into creating and cultivating this community that could essentially become a more efficient way to grow than funneling dollars through discovery optimized ad platforms. So started Joggy.

And I had started Joggy and started thinking about going to market. And that's where the idea for TYB and creating this community tool came. That would allow a brand from zero to tap into creating and cultivating this community that could essentially become a more efficient way to grow than funneling dollars through discovery optimized ad platforms. So started Joggy.

TYB came to mind from a platform perspective as something that I wanted to use in this day and age to go to market. And then it was off to the races from there.

TYB came to mind from a platform perspective as something that I wanted to use in this day and age to go to market. And then it was off to the races from there.

TYB came to mind from a platform perspective as something that I wanted to use in this day and age to go to market. And then it was off to the races from there.

It was going to be these brands like Joggy with a shared backend team. But as we started to go to market, the idea for TYB, the app, the platform came to fruition. And so we started working on that in parallel with Joggy. So we started to raise money for TYB. The platform, essentially, TYB is a rewards app, and it really started to take off.

It was going to be these brands like Joggy with a shared backend team. But as we started to go to market, the idea for TYB, the app, the platform came to fruition. And so we started working on that in parallel with Joggy. So we started to raise money for TYB. The platform, essentially, TYB is a rewards app, and it really started to take off.

It was going to be these brands like Joggy with a shared backend team. But as we started to go to market, the idea for TYB, the app, the platform came to fruition. And so we started working on that in parallel with Joggy. So we started to raise money for TYB. The platform, essentially, TYB is a rewards app, and it really started to take off.

It was beneficial early innings to have Joggy as an owned brand. So TYB at the time owned Joggy because we could dog food or use Joggy to understand what was working or not with the platform and the tool. As we've grown, so a number of years in, we separated the two. In September, Joggy spun out of TYB into its own company. It has its own team, its own resources, and TYB similarly.

It was beneficial early innings to have Joggy as an owned brand. So TYB at the time owned Joggy because we could dog food or use Joggy to understand what was working or not with the platform and the tool. As we've grown, so a number of years in, we separated the two. In September, Joggy spun out of TYB into its own company. It has its own team, its own resources, and TYB similarly.

It was beneficial early innings to have Joggy as an owned brand. So TYB at the time owned Joggy because we could dog food or use Joggy to understand what was working or not with the platform and the tool. As we've grown, so a number of years in, we separated the two. In September, Joggy spun out of TYB into its own company. It has its own team, its own resources, and TYB similarly.

TYB is a software kind of SaaS company, and so it didn't make sense to have the two together, but there were benefits early on. And that is the walk-up in terms of how both have come to fruition.

TYB is a software kind of SaaS company, and so it didn't make sense to have the two together, but there were benefits early on. And that is the walk-up in terms of how both have come to fruition.

TYB is a software kind of SaaS company, and so it didn't make sense to have the two together, but there were benefits early on. And that is the walk-up in terms of how both have come to fruition.