Ty Schmidt

You know?

So they, they tell it and, and I, and I hear it and I hear it backwards.

Like I have a good friend who finally posted her very first video on

on her book last week and i was so excited because i've been coaching her i've been talking with her i'm like let's get this out there let's get your story out there so she finally posts her video and i listened to it and she buried the lead like she buried the hook the hook was like three-fourths into it and i just said friend

You did so good.

And you need to put that little nugget that you saved for a minute or, you know, for 45 seconds in.

You need to put that at the beginning.

That's the hook, right?

That's the pain.

That's what people will stop the scroll for.

You need to put that at the beginning.

Then you tell the story and then you give the call to action.

And she just watching her face, she said, Oh my gosh, of course that makes sense.

But we don't, we don't, you know, authors don't necessarily think of things that way.

So it's, it's what little big is, is for is helping to provide the clarity and then the strategy so that people, so that these authors who are very gifted, particularly in, you know, so many ways to just shuffle things around a little bit and have more impact ultimately.

You know, I'm not going to lie, Mick.

I, too, get imposter syndrome.

And I, too, feel sometimes uncomfortable sometimes.

which is here we go with the growth and the uncomfort.

But I feel uncomfortable throwing myself out there sometimes.