Tyler Denk

And then the third one is just maximal hype, right?

So some combination of what do I know, whether it's the Morning Brew referral program or XYZ feature, when we first launched the AI writer into the editor, right?

It was like at the peak moment, it was like a year after ChatGPT, like I knew that AI would hit as it does for everything now, but some combination of like, we don't want the people that we've already worked so hard to get into this platform to leave.

So anything to prevent that.

What opens the door and casts a wider net for more people to come into our ecosystem?

And then like, what's that sizzle at the end that we can add that we know that when we tweet it, working backwards from the tweet and like the press release, that we know will spread because it solves the problems of the people that we know we want on this platform.

So that's how we would think about the product release.

And we do a few different things with the product release.

And this is like probably what we are most well known for today is when we would turn each product release into a moment, we have the email that goes to every user.

And this is coming from a place of insecurity of, I wake up every morning in these days and I have, you were one of them way back when of like, hey, if you don't shit this, like I'm out of here.

And so the email goes out to all of our users.

Yeah, I mean, I'd even take a step back in the sense of like, you know, building in public.

I mean, everyone talks about it now on Twitter.

And like, that's something I've been very intentional.

There's like an altruistic view of it, of like entrepreneurship's great.

There's a lot of people who are successful who don't share their secrets of like why they're successful.

And like that is to the disadvantage of everyone else who wants to build something, right?

And then there's like the more selfish reason of,

I could tweet and post about newsletters all day long, and there's probably a few thousand people who would love that content.

But if I were to post all day about, here's how we hire, here's how we built this feature, here's the strategy and tactic to get us from 1 million to 2 million, then all of a sudden, the addressable market of that content is 10 times bigger.