Tyler Denk

It's anyone who wants to build a startup.

It's anyone who's in a small, medium-sized business.

It's anyone who's an early startup employee who's thinking about maybe going off on their own.

And so I made a very intentional decision from the very beginning of,

I want to share everything that we do.

The ups, which is, you know, from zero to a million to one to five in the second year.

The downs, obviously you hit on the worst moment of the entire journey, which is us losing our co-founder.

And like just all of the different things along the way.

Because again, I think people follow people and they want the story and they want the narrative.

And also if I can turn that into useful tactics that other people could take and use for their business.

Now I become someone that they look to and that they trust.

So the investor updates, it says very clearly at the top, you're not supposed to forward these.

People do.

And it's like, it's like private-ish, right?

And so, yes.

So they hit on the investor update.

It's like,

Whether it started on Twitter when I would say, here's our first hundred users, here's how we got a million dollars.

Eventually, I turned that into sending an investor update to all of our initial investors.

I also have everyone who passed as an investor.