Tyler Denk

I mean, again, it's like the little things like so we built into the company that's like very social first culture where everyone is distribution.

And what I mean by that is like when you get hired at Beehive, our social media manager shows you how you should use social media and engage with our content and promote different initiatives at the company.

And so starting from the top of like me actually building in public is like I have this constant stream of content out about the business.

We have our employees who we do a few different things internally.

One, every week we have like an award of like, who was like, we call it the social media girly of the week.

Who's like, who was the most active and engaged on socials?

There's like some like incentive built into that.

We have a Slack channel called pump channel or pump, whatever.

And the whole purpose of the channel is like anytime that one of our users says something positive about Beehive, whether they're having success, they had a milestone, it's so much better than their old platform.

Someone sees it, drops in that channel.

Now the entire company gets that notification, jumps in, engages, retweets, and likes.

And so we've been able to build this narrative of,

One, like the early days, it's like, oh, everyone's seemingly moving to Beehive because every time that someone says anything remotely nice about us, you get a retweet and like from me and the house account and like 15 of our other employees.

And so like a very grassroots method that we've been able to scale now to over 100 employees in the sense that we utilize every positive thing that we can get and all of the employees at the company to help amplify the different messages.

Yeah, which is why I'm always like self-conscious and almost like sharing the tactics.

It's because like, to me, it's second nature.

It's like very, like if you wanted to build a business that people love and people love you as like the founder and the person who's building behind it, engage with them, listen to their complaints, build and prioritize things that they want to use on their day-to-day basis, solve their problems when they run into them.

And it sounds so simple and intuitive, but I feel like a lot of people overcomplicate the startup building journey and don't do the little things right.

Yeah, it's like the quintessential Silicon Valley example of Hotmail, where they had at the bottom of their emails, get your free email at Hotmail.

And they went from tens of users to tens of millions in a few years just from that simple viral hook.