Tyler Denk

I'll leave with one last thing is like, I love the concept of not making people think in the sense that like there's always, I mean, granted, I just talked about how high friction the signup process was, but prior to signup process, all of our competitors had this, the most complex pricing models.

You're limited on how many emails you can send per week and contacts.

You have to like calculate how much volume you're sending per month, which no one has any idea how many emails they're sending per month.

It's like way too hard to even figure out the simple question of,

much is this going to cost me to use and so when we launched we had an all-inclusive every premium feature for 99 and you can send unlimited emails in retrospect not the most scalable model and not the most optimal model to make the most amount of money but going back to not letting perfection get in the way of progress i could explain that in a tweet at any time saying for 99 unlimited emails every feature you see here

And so I'm a big fan of living to fight another day in the sense that a lot of people get handicapped by trying to think of the most optimal solution in the future.

But if I'm trying to figure out the most scalable pricing model that I can't communicate easily, I might not ever live to see that future day because we already shot ourselves in the foot.

And so I'm a big fan of kind of pushing off some problems to be solved later under the assumption that later will involve us having more money, more revenue, more people to help us solve that problem

in the future.

I don't know.

Getting started is always the hardest part, right?

And I think if this journey that I've been on, if it shows anything, it's that I don't have – where I always admire you is the work smarter, not harder approach.

I think my advantages have always been different, right?

The only two things that I can control –

are my effort and my attitude.

And so I'm like the brute force of like, I'm up at 5.30 in the morning, I'm at my desk to nine o'clock, different than your preferred life, but what I do and like what I found has worked best for me is just brute force working hard and doing the little things right that start to compound over time.

And there's no secret sauce outside of like the very applicable things that anyone could listen to this episode and actually start applying and understanding who their target user is.

Get a MVP, a V1 out, start talking to your users, figure out where they're dropping off and where you can improve.

So like getting started, I think, is the biggest thing holding back most founders and just focusing on the little things.

No.