Tyler Denk

So I'm doing consumer research essentially just using Twitter.

It is, hey, I'm using Substack, but it doesn't let me customize X, Y, Z.

Or they don't have a referral program like Morning Brew has, which became one of our big value props in the early days.

And I'm basically, as I'm building with my co-founders, kind of lurking on Twitter trying to see and connect with people in the industry.

And I think that's incredibly important because when you fast forward to how do you get your first users, in complete contrast to me not knowing a single person in crypto, because of the credibility I built at Morning Brew,

And because of the people I had been connecting with for the past year on Twitter, I already had hundreds of people who I knew had a newsletter.

And I know what their newsletter is about, what they're interested in, what their pain points are.

And that became like the initial early outreach.

So like early days, I think that's like an underrated aspect of just getting around and surrounding yourself with those types of people.

Yeah, either reputation because you see that they are, you can just search newsletter, right?

And just see everyone who's talking about or promoting their newsletter on Twitter.

I'd follow them and kind of see their story.

So DMs primarily.

And then what I eventually did, and like as we were approaching launch for Beehive, I was never a content creator.

I had 5,000 followers on Twitter.

So I think when you're like giving tactics of how to scale your business, everyone always looks through like, oh, but I don't live in New York and I don't have that network or whatever.

I don't have tens of thousands of followers on Twitter and LinkedIn.

At the time, I had 5,000 followers.

I was not big by any means, but I posted a tweet sharing what we had been building.

I talk about that we have this wait list, limited time only.