Tyler Denk

Complete lie, right?

Like we had zero people on this wait list, but you try to build some urgency.

I call out that there's only a few spots remaining.

Obviously, there's unlimited spots remaining.

I started from studying the people in the industry, I already understand where the frustration points are with other competitors.

What are people who have a newsletter who is my target customer,

What are they already complaining about on social that they can't do with their current solution?

And so I work that into the narrative.

It's we have a custom website builder.

Substack takes a cut of revenue.

We won't do that.

We are totally like writer and creator friendly.

And so you start to work on your counter positioning and narrative.

And then comes the credibility of, oh, and I built this at Morning Brew and giving you access to the exact same tools that Morning Brew had.

Do you want to sign up?

Again, not a large content creator.

I got 400 people to submit on this wait list.

And that really became like my lead list of being able to go out and target these people.

Yeah, no, 100%.

It's doing customer research and really just leaning into where your customers are and understanding that story and narrative.