Tyler Denk

And when we first launched, we couldn't just have anyone sign up and just start blasting out emails, right?

Because we'd be overrun with spammers.

And we could have spent three to four months building this automated security check, which was discussed as an option.

but that would delay us three to four months.

And it would take so much time away from building other features that we knew that we already didn't offer.

And so we actually had the highest friction signup of all time.

You would sign up, you'd have to submit your name, what platform you're using, all this other information, including the handle to your Twitter and to your LinkedIn.

And you couldn't do anything.

You couldn't send emails.

You couldn't use the platform.

You were like in a brick until I approved you.

On the back end, we had this dashboard where everyone who signed up to the platform would populate.

And I would go by line by line and click on their Twitter profile, their LinkedIn profile, and try to look up their newsletter to see if they were legit.

and manually click a button to say this person is approved and they get an email that they can now use the platform goes against everything in terms of like hyper growth startup, right?

We're preventing people from using the platform in the name of security.

The way that I flip that into a growth thing is when I would go to their Twitter profile and their LinkedIn profile, I would follow every single person who signed up for the platform

And I would send them a DM being like, hey, I'm the co-founder at Viive.

Thanks so much for signing up.

Here's what we're working on.

Let me know if there's anything I can do to improve your experience.