Tyler Denk

And I turned someone who was initially probably pissed off that they couldn't use the platform they signed up to, to like, wow, it's pretty wild that the co-founder and CEO just messaged me and followed me on Twitter.

but as i amplify what we're launching whether it's new features or users having success i now have all these people who followed me back as super fans who are now following the journey and engaging with the content so i think it hits on a few things of like one not letting perfection get in the way of progress and just being okay shipping probably the least optimal sign up flow of all time but also turning into a positive of how can i actually turn this into a growth lever where i can connect with these people have them

become fanatics of what we're building, and then now be one of thousands of people following us on this journey.

And I think, again, the theme seems to be of like, you know, it's hard to build a startup and the things that don't scale that no one wants to take the time to do in the early days, I think are the things that really compound and get you off the ground to get that escape velocity.

And I think it's actually even that much more impactful later in the company when I'm still doing that four years later.

And like, that is our competitive advantage.

And I read something recently that was in a world where a lot of features are commoditized.

It's the stories and the narratives and the people behind the company that actually becomes the competitive advantage.

And that's like a early competitive advantage that I think anyone could take advantage of.

I hope so.

I mean, we seem to be doing okay, but yeah, I think Big Desk Energy might be my greatest accomplishment to date.

I'm constantly listening to users.

And so, and I eventually become a user and I have my own newsletter also called Big Desk Energy on the platform, which you should sign up to.

We entered, I guess I'll set the stage.

We, there are 25 plus competitors that we entered this space into.

And when we first launched, we had nothing, right?

Like you could, we set up how to send an email two weeks before launch.

No automations, you couldn't customize anything.

Basically table stakes of what you could do on every one of our competitors you could not do on our platform.

and so basically what we decided we would do is we would ship one marketable feature every single week so like we had a core team of engineers our core competitive advantage was going to be product velocity and it was the only option i would i'd be reaching out to all these people in the wait list i'd be convincing them to sign up to the platform i'd do all this hard work and they'd be like bro i can't do anything on this platform like nothing works