Udit Goenka

The lifetime value of our customer, what we assume based on our metrics, comes down to approximately around $450 to $500 approximately.

Okay, so what we do is usually we multiply the revenue that we are getting into 24 times the month.

Because what we have seen is since we have such a low churn rate, and a PBN is such a business where people need it all the time.

Because the moment you get your website, it's basically hosting another website, which you term it as a PBN.

So you do not cancel any of those hosting because the moment you do that, it affects your ranking right away.

And that is one of the reasons why we don't get that many cancellations.

And even the customers who cancels with us, they always come back after a couple of months because they end up rebuilding their websites.

So it takes them approximately around two months to rebuild everything and get back into the business.

So we launched our application last year in April.

Got it.

Yeah.

And it was under development for almost a year and a half until then.

So everything has happened in a matter of like a year.

Yeah, not with GoPBM because it was a brand new project that we were working on.

Okay, so one of our biggest strengths is SEO, Facebook ads, and the growth hacking itself.

And since I had been working at an agency as well, I've been helping out a lot of other customers as well.

So we know the nitty gritty.

And at the same time, I hold a good... The first company, Power of Posting, has approximately around 11,000 customers right now.

So out of those 11,000 customers, approximately around 6,500 customers are already SEO customers that we have.

So it wasn't too difficult for us to go out and reach out to the market.