Udit Goenka

No, we have an in-house team that we have built.

So we are paying our team itself who are building up the contents.

Currently, we have a team size of 25.

Yeah, we just went profitable.

Yeah, we have completely bootstrapped the company.

Okay, so whenever we hire any member, they go through an aggressive training phase of 10 days where we have a nicely programmed that we have designed.

Let's say like the first day, they'll be going through the list of articles that I have written.

and i have drafted and along with a bunch of other articles from some of the top writers they go through it they get the feeling through it and then they start learning a bit about the seo and the importance of on-page seo and from there then they start writing some of the contents so usually it takes them at least a month to get print completely before they dive into it and they start writing content

Uh, not as of now, but I'm actually looking to put it up because a couple of my contents that I have written have been, I've been going like viral and have been shared by like thousands of people, especially one of the articles that I wrote on SEO copywriting that gives a very sneaky techniques, uh, in terms of how people can really rank better and how they can name one of the techniques.

Sorry.

Okay, so one of the techniques that I call it is the expanding technique.

So what happens is let's say that we, let's take an example of recipe over here, right?

I'm trying to bake a cake.

So in this case, what people would do is they would just write, okay, just get this ingredient, get this ingredient, get this ingredient, and you're done, right?

But there is a much better way of defining that.

Get this ingredient, mix it with this.

You can get this ingredient from this place.

So at that point of stage, you're giving more information to the user.

And at the same time, you are capturing a lot of LSI keywords as well.

So at that point of stage, what we do is there is a small hack that you can do.