Val Curtis

This is one of the most effective handwashing campaigns ever.

This is one of the most effective handwashing campaigns ever.

This is one of the most effective handwashing campaigns ever.

So globally, some of the biggest killers are infectious diseases.

So globally, some of the biggest killers are infectious diseases.

So globally, some of the biggest killers are infectious diseases.

We've been working in programs all over the world trying to get people to wash their hands.

We've been working in programs all over the world trying to get people to wash their hands.

We've been working in programs all over the world trying to get people to wash their hands.

We use disgust to promote hand hygiene in Ghana. We did it not by talking about germs, not by talking about disease, but by making a very attractive little video where a rather well-dressed but typical Ghanaian woman came out of the toilet and you notice that she doesn't wash her hands. And then she prepares food for her kids. And you see her kneading this pounded yam.

We use disgust to promote hand hygiene in Ghana. We did it not by talking about germs, not by talking about disease, but by making a very attractive little video where a rather well-dressed but typical Ghanaian woman came out of the toilet and you notice that she doesn't wash her hands. And then she prepares food for her kids. And you see her kneading this pounded yam.

We use disgust to promote hand hygiene in Ghana. We did it not by talking about germs, not by talking about disease, but by making a very attractive little video where a rather well-dressed but typical Ghanaian woman came out of the toilet and you notice that she doesn't wash her hands. And then she prepares food for her kids. And you see her kneading this pounded yam.

And you see stains of something indeterminate on the pounded yam. And then you see her feeding a piece of it to her child. And there's this real moment as moms watch this ad. They realize basically that the feces that she was dealing with in the toilet have actually got into the mouths of the kids. So it's a really powerful disgust message.

And you see stains of something indeterminate on the pounded yam. And then you see her feeding a piece of it to her child. And there's this real moment as moms watch this ad. They realize basically that the feces that she was dealing with in the toilet have actually got into the mouths of the kids. So it's a really powerful disgust message.

And you see stains of something indeterminate on the pounded yam. And then you see her feeding a piece of it to her child. And there's this real moment as moms watch this ad. They realize basically that the feces that she was dealing with in the toilet have actually got into the mouths of the kids. So it's a really powerful disgust message.

This is one of the most effective handwashing campaigns ever. The rates of handwashing more than doubled, and they were still high several years after the campaign.

This is one of the most effective handwashing campaigns ever. The rates of handwashing more than doubled, and they were still high several years after the campaign.

This is one of the most effective handwashing campaigns ever. The rates of handwashing more than doubled, and they were still high several years after the campaign.

You already do eat insects. You're allowed to have five insect legs in a Hershey bar. I've heard that. Yeah, look it up.

You already do eat insects. You're allowed to have five insect legs in a Hershey bar. I've heard that. Yeah, look it up.