Vanan Murugesan

And one of the hallmarks of the last 10 years of local media is how micro and community oriented it is.

If you want to talk to.

The Caribbean communities, there's actually individual you need to talk to this Instagram influencer and you need to talk to this person here.

The demand in these immigrant communities for somebody that looks like them, that understands their life, telling them today's news.

Exactly.

Yep.

It's one individual way.

Is is through the roof.

I get it.

And that's just Maritza with WhatsApp, right?

And I think that this is why I think this is you guys are the best example of, I think, one that's getting traction and creating a revenue stream and all of this, because I think that's the more difficult part is how do these become financially sustainable?

And there's a lot of information that's been shared over SMS.

Now, Sahant started from, and it's still predominantly like a very traditional outlet, right?

Now, we do really good work with social media.

Right.

And this is all part of what we're working on with local news day.

with TikTok and with our video content, and that's why we over index with not just immigrant population, but young immigrant population, something that I'm really proud of.

But I think what I said earlier, what was it?

The lack of adherence to legacy practices binds us together.

not just from a content creation, content distribution, but also from a revenue generation perspective.