Vanan Murugesan

she does if you go to sahanjournal.com you're going to see something that looks like a traditional website and uh maritza's connector is does not have that because her primary content is still through whatsapp channels right so someone could say i have 500 newsletter subscribers she will say i have 500 i don't know what terminology she uses but whatsapp subscribers right well boy i'm so glad you brought up whatsapp in general because i don't think people realize

Vaughn, welcome to the podcast.

Thank you, Chuck, for having me.

It's a pleasure to be here today.

Well, before we get started, tell me, how did I do in the introduction to the news organization?

And please fill in some gaps.

What did I miss?

How would you, if you're in an elevator with me and we're riding up 15 flights, how are you describing it to somebody?

Oh, 15 flights.

Wow.

That's quite generous of you here.

how global and how it's such an important lifeline to so many immigrant communities in america because it's global exactly so i i i i can't remember when but i i was walking past her she was just filming a whatsapp she was reading a script she was basically reading her content and she said she was going to send push to all of her subscribers right so is that i mean that's really cool chuck

How many legacy newsrooms would say they would do that to connect primarily with the audience?

Because there is a deep understanding that my audience, our auditory audience, as opposed to they would prefer things over, right?

It's very true.

Look, it's funny you bring up Minnesota Public Radio, probably one of the strongest affiliates of the NPR system that there is.

Oh, I mean, I could tell.

I know growing up in.

So I grew up in Miami.

I grew up in South Florida.