Vanan Murugesan

They don't want it.

They don't want to be the defining image and brand of that.

So I totally understand.

What I'm curious about, because this is what happened to the successful black press back

news organizations of the 30s 40s and 50s and 60s where it was incredibly necessary until mainstream media finally acknowledged the existence of these communities then over time the resources of those large news organizations suddenly finally covering black america um

made it harder for the black press to, to, you know, survive in that, in that instance.

I mean, look, this would be a good problem for your communities to have.

If suddenly the star Tribune had the resources to cover it all.

Yeah.

Is that something you, or do you think we're, you know, we're in a, this is a generational shift in how the information ecosystem on a local level is going to work.

That whatever you're doing, you should eventually not have to be doing that because your investment was so smart and targeted that it thrives on its own.

Look, CNBC, I can tell you the business model for CNBC is not ratings.

They've never had, there's not a lot of people that watch the stocks every day.

But you know what CNBC sells?

They have CEOs who keep their TV on.

So it's the, it's they're selling who's watching.

They're not selling how many are watching.

And what you're saying is the quality of your reader is as important to your potential audience.

I mean, I could see all sorts of, you know, a quarterly festival of some sort.

It might be cultural, it might be news, might be, you know, whatever.