Vance Crowe

Just depends on which one. I mean, I I'm with you because the truth of the matter is large corporations have a lot of money and their lawyers can just bombard you. And if you're just a regular, it's not even David and Goliath, it's Goliath and the gnat. And so you need to have a mechanism that makes it so you can be on equal footing with a corporation.

So you can't get rid of that, that, that ability to fight that way. But at the same time, as soon as you build something into the system, there's parasites that come along.

So you can't get rid of that, that, that ability to fight that way. But at the same time, as soon as you build something into the system, there's parasites that come along.

So you can't get rid of that, that, that ability to fight that way. But at the same time, as soon as you build something into the system, there's parasites that come along.

I feel like I should say this, but like, I've been around long enough in a bunch of these different positions to know that the people at the World Bank, that the people doing this class action lawsuit, 99% of them are doing it because they have a righteous belief about it. They have an understanding, Hey, what I am doing is good.

I feel like I should say this, but like, I've been around long enough in a bunch of these different positions to know that the people at the World Bank, that the people doing this class action lawsuit, 99% of them are doing it because they have a righteous belief about it. They have an understanding, Hey, what I am doing is good.

I feel like I should say this, but like, I've been around long enough in a bunch of these different positions to know that the people at the World Bank, that the people doing this class action lawsuit, 99% of them are doing it because they have a righteous belief about it. They have an understanding, Hey, what I am doing is good.

And there's just a small, it just takes a small number of people to be pulling the value out of that by, by cheating. And so, but the, the baddies are out there. The baddies will take advantage of the people that think they're doing good.

And there's just a small, it just takes a small number of people to be pulling the value out of that by, by cheating. And so, but the, the baddies are out there. The baddies will take advantage of the people that think they're doing good.

And there's just a small, it just takes a small number of people to be pulling the value out of that by, by cheating. And so, but the, the baddies are out there. The baddies will take advantage of the people that think they're doing good.

That's a great question. So what happened was I started saying, look, we need to find a way to say, how do we know if you are getting ideas out into culture? And whatever metrics they were using, I was not interested in. What I decided was a good metric was minutes of attention.

That's a great question. So what happened was I started saying, look, we need to find a way to say, how do we know if you are getting ideas out into culture? And whatever metrics they were using, I was not interested in. What I decided was a good metric was minutes of attention.

That's a great question. So what happened was I started saying, look, we need to find a way to say, how do we know if you are getting ideas out into culture? And whatever metrics they were using, I was not interested in. What I decided was a good metric was minutes of attention.

And so what we would do is say like, if, you know, let's say, you know, you're on a podcast for 30 minutes and it's watched by a hundred people. Well, that's, you know, just, just do the math on it. So what this gave me a great advantage because you could also then take that number and divide it by how much did it cost for you to get those minutes of attention?

And so what we would do is say like, if, you know, let's say, you know, you're on a podcast for 30 minutes and it's watched by a hundred people. Well, that's, you know, just, just do the math on it. So what this gave me a great advantage because you could also then take that number and divide it by how much did it cost for you to get those minutes of attention?

And so what we would do is say like, if, you know, let's say, you know, you're on a podcast for 30 minutes and it's watched by a hundred people. Well, that's, you know, just, just do the math on it. So what this gave me a great advantage because you could also then take that number and divide it by how much did it cost for you to get those minutes of attention?

So the PR firm said, Hey, the way that we're going to get lots and lots of attention is we're going to, write and produce an ad, and we're going to run it on the Super Bowl. And that's expensive, right? And you're only hitting somebody that's kind of half-watching, and if it's not a funny commercial, everybody's going to get their buffalo dip, right? Yeah, yeah.

So the PR firm said, Hey, the way that we're going to get lots and lots of attention is we're going to, write and produce an ad, and we're going to run it on the Super Bowl. And that's expensive, right? And you're only hitting somebody that's kind of half-watching, and if it's not a funny commercial, everybody's going to get their buffalo dip, right? Yeah, yeah.

So the PR firm said, Hey, the way that we're going to get lots and lots of attention is we're going to, write and produce an ad, and we're going to run it on the Super Bowl. And that's expensive, right? And you're only hitting somebody that's kind of half-watching, and if it's not a funny commercial, everybody's going to get their buffalo dip, right? Yeah, yeah.

So they did like a 30-second ad and they could multiply it. I instead went out and said, all right, I think Reddit is awesome. And this is way before corporations got on Reddit. And I found a scientist way down deep in the company that was one of those grumpy guys that was like not a corporate guy but had been – who actually had invented BT Cotton. His name was Fred Perlack.