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Vance Crowe

๐Ÿ‘ค Speaker
723 total appearances

Appearances Over Time

Podcast Appearances

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

So they did like a 30-second ad and they could multiply it. I instead went out and said, all right, I think Reddit is awesome. And this is way before corporations got on Reddit. And I found a scientist way down deep in the company that was one of those grumpy guys that was like not a corporate guy but had been โ€“ who actually had invented BT Cotton. His name was Fred Perlack.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

So they did like a 30-second ad and they could multiply it. I instead went out and said, all right, I think Reddit is awesome. And this is way before corporations got on Reddit. And I found a scientist way down deep in the company that was one of those grumpy guys that was like not a corporate guy but had been โ€“ who actually had invented BT Cotton. His name was Fred Perlack.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

And I worked with him and I was like, hey, let me show you Reddit. He studied it for a couple weeks and then we did a practice Reddit where I had a bunch of other millennials chatting him questions and having him type out answers. And then we put him in there and he did a science AMA.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

And I worked with him and I was like, hey, let me show you Reddit. He studied it for a couple weeks and then we did a practice Reddit where I had a bunch of other millennials chatting him questions and having him type out answers. And then we put him in there and he did a science AMA.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

And I worked with him and I was like, hey, let me show you Reddit. He studied it for a couple weeks and then we did a practice Reddit where I had a bunch of other millennials chatting him questions and having him type out answers. And then we put him in there and he did a science AMA.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

It was the second highest rated AMA in the history of Reddit on the science thread, second only to Stephen Hawking. And we beat the Super Bowl ad in minutes of attention because we could see what was the average amount of time people spent on this and how many people watched it. And I more than tripled what they had done on the Super Bowl ad. Only my cost was $0.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

It was the second highest rated AMA in the history of Reddit on the science thread, second only to Stephen Hawking. And we beat the Super Bowl ad in minutes of attention because we could see what was the average amount of time people spent on this and how many people watched it. And I more than tripled what they had done on the Super Bowl ad. Only my cost was $0.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

It was the second highest rated AMA in the history of Reddit on the science thread, second only to Stephen Hawking. And we beat the Super Bowl ad in minutes of attention because we could see what was the average amount of time people spent on this and how many people watched it. And I more than tripled what they had done on the Super Bowl ad. Only my cost was $0.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

And so once I did that โ€“ Monsanto is a national tragedy that the company is no longer here. But once I did that, they were like, okay, we want to see what else this experiment can do. And so that's when I started doing โ€“ All kinds of very different out there things and trying to push the envelope.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

And so once I did that โ€“ Monsanto is a national tragedy that the company is no longer here. But once I did that, they were like, okay, we want to see what else this experiment can do. And so that's when I started doing โ€“ All kinds of very different out there things and trying to push the envelope.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

And so once I did that โ€“ Monsanto is a national tragedy that the company is no longer here. But once I did that, they were like, okay, we want to see what else this experiment can do. And so that's when I started doing โ€“ All kinds of very different out there things and trying to push the envelope.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

You know, that makes me think I heard a line the other day. It's definitely not mine. Most conflict is over unmet expectations. And that's what happened there. People had expectations, and they were unmet on a whole bunch of different sides. And so it's like, if they had managed that expectation, then they wouldn't have had that, and he wouldn't have had an uphill climb. But he clearly has talent.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

You know, that makes me think I heard a line the other day. It's definitely not mine. Most conflict is over unmet expectations. And that's what happened there. People had expectations, and they were unmet on a whole bunch of different sides. And so it's like, if they had managed that expectation, then they wouldn't have had that, and he wouldn't have had an uphill climb. But he clearly has talent.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

You know, that makes me think I heard a line the other day. It's definitely not mine. Most conflict is over unmet expectations. And that's what happened there. People had expectations, and they were unmet on a whole bunch of different sides. And so it's like, if they had managed that expectation, then they wouldn't have had that, and he wouldn't have had an uphill climb. But he clearly has talent.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

He clearly has something to add to the whole paradigm. Who knows? The people that get stuck in a position like that, that probably changed his life. But even if it was painful, it probably made him go like, ah, this is a live wire. Actually, what I am doing has the potential to matter.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

He clearly has something to add to the whole paradigm. Who knows? The people that get stuck in a position like that, that probably changed his life. But even if it was painful, it probably made him go like, ah, this is a live wire. Actually, what I am doing has the potential to matter.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

He clearly has something to add to the whole paradigm. Who knows? The people that get stuck in a position like that, that probably changed his life. But even if it was painful, it probably made him go like, ah, this is a live wire. Actually, what I am doing has the potential to matter.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

I mean, it was a great campaign. I don't have any John Deere implements or anything at my house, and I'm sitting there. Fanning the flames for Corey, like, go, go, go, which is spreading it out to thousands and thousands of people to hear about John Deere. It was brilliant.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

I mean, it was a great campaign. I don't have any John Deere implements or anything at my house, and I'm sitting there. Fanning the flames for Corey, like, go, go, go, which is spreading it out to thousands and thousands of people to hear about John Deere. It was brilliant.

Farm4Profit Podcast
F4F - Vance Crowe - Agriculture Through Storytelling

I mean, it was a great campaign. I don't have any John Deere implements or anything at my house, and I'm sitting there. Fanning the flames for Corey, like, go, go, go, which is spreading it out to thousands and thousands of people to hear about John Deere. It was brilliant.