Vanessa Van Edwards

I think you're right. He came up with a better answer. And this is the takeaway for leaders, is what question are you asked all the time? I know people in business are asked the same questions all the time, either networking or in their business pitches. I always think this when I watch Dragon's Den or Shark Tank. It's like you knew this question was coming.

I think you're right. He came up with a better answer. And this is the takeaway for leaders, is what question are you asked all the time? I know people in business are asked the same questions all the time, either networking or in their business pitches. I always think this when I watch Dragon's Den or Shark Tank. It's like you knew this question was coming.

You want to have a really, really good answer. And so making sure that you're ready for the answer and the more stories you can use, the better. That's why I'm like I want you to start that note in your phone of all the stories of all the different topics that come up is it's so important to have good answers with those questions that you know are coming your way.

You want to have a really, really good answer. And so making sure that you're ready for the answer and the more stories you can use, the better. That's why I'm like I want you to start that note in your phone of all the stories of all the different topics that come up is it's so important to have good answers with those questions that you know are coming your way.

Yeah. I'm the CEO of a media company. So you want to start with clarity. So what is it exactly you do? I don't like people who have like these crazy weird metaphors for like… Right. Right. So tell them what you do. I'm the CEO of a media company. And, you know, we work with amazing clients like… So tell me who's the best client you worked for, the most interesting client you worked for.

Yeah. I'm the CEO of a media company. So you want to start with clarity. So what is it exactly you do? I don't like people who have like these crazy weird metaphors for like… Right. Right. So tell them what you do. I'm the CEO of a media company. And, you know, we work with amazing clients like… So tell me who's the best client you worked for, the most interesting client you worked for.

What's the most interesting project you worked for? Like tell me that story or tell me how you moonlight. So if your job is boring, be like, oh, you know, I'm a CEO of a media company, but I garden on my free time. Like give me the side hustle so I can say, oh, what kind of media? Or tell me about the gardening.

What's the most interesting project you worked for? Like tell me that story or tell me how you moonlight. So if your job is boring, be like, oh, you know, I'm a CEO of a media company, but I garden on my free time. Like give me the side hustle so I can say, oh, what kind of media? Or tell me about the gardening.

So give an interesting story about who it is you work for or give me a side hustle that's really interesting or a passion.

So give an interesting story about who it is you work for or give me a side hustle that's really interesting or a passion.

Humans need reasons. When there is a reason, even if it's a silly reason, it helps us feel more motivated. So it was a very, very silly study that was done that looked at this, where they had people go up to a copy machine in a library and And ask, can I make copies? Now, everyone who's in the line for the copy machine has to make copies.

Humans need reasons. When there is a reason, even if it's a silly reason, it helps us feel more motivated. So it was a very, very silly study that was done that looked at this, where they had people go up to a copy machine in a library and And ask, can I make copies? Now, everyone who's in the line for the copy machine has to make copies.

They found that people who went up to the line to cut the line and said, excuse me, can I make some copies? They got rejected. They were like, no, dude. Get in the back of the line. We're all making copies. But if someone said, excuse me, can I make copies? I really have to copy this.

They found that people who went up to the line to cut the line and said, excuse me, can I make some copies? They got rejected. They were like, no, dude. Get in the back of the line. We're all making copies. But if someone said, excuse me, can I make copies? I really have to copy this.

like with a reason, people were more likely to let them cut, even though it was exactly the same thing as the first thing. The point of the study was to show that if you have a because, even if it's a silly because, people are more likely to do things for you. I don't love this idea, but I think the important point for us is you want to know your why.

like with a reason, people were more likely to let them cut, even though it was exactly the same thing as the first thing. The point of the study was to show that if you have a because, even if it's a silly because, people are more likely to do things for you. I don't love this idea, but I think the important point for us is you want to know your why.

That's why I said, tell people who you help. So if you're a CEO of a media company, who you help is your most interesting client. Or if you're a life coach, don't just say, I'm a life coach or I'm a consultant. I'm a life coach. I help women who really want to get their nutrition under control. Then I know who you work for. That's your why. And that gives someone a reason.

That's why I said, tell people who you help. So if you're a CEO of a media company, who you help is your most interesting client. Or if you're a life coach, don't just say, I'm a life coach or I'm a consultant. I'm a life coach. I help women who really want to get their nutrition under control. Then I know who you work for. That's your why. And that gives someone a reason.

Or, you know, I'd really love to work with you. I think that I could really, really change your nutritional outlook and put you in more control of your nutrition. That because even though it's implied, even though I already heard it, it hooks someone in to go, ah, if they have a why, I can buy into that why. And I don't think he did a very good job on that.

Or, you know, I'd really love to work with you. I think that I could really, really change your nutritional outlook and put you in more control of your nutrition. That because even though it's implied, even though I already heard it, it hooks someone in to go, ah, if they have a why, I can buy into that why. And I don't think he did a very good job on that.