Vanessa Williams

It's amazing what you can do when someone just goes around and gives your house a bit of a zhoosh.

Your local real estate agent, again, if they're worth their weight, they will be also giving you this advice.

Look, get in a handyman.

Do as much surface level pieces that can just lift that value of the house by just the

that people think they're walking into something that's kind of finished and done.

you've got to get them to fall in love before they even get there.

And so it is super important that you again get that harsh friend back and objectively look at the photos and go, what is going to make people fall in love with my house?

And that does start by having really great photos.

Now, on top of that, and I know I'm going to add another cost to our lovely listeners list, but video, right?

Video is so important today because, again, it allows people before they've even got to your house, it allows them to understand the layout, which part is off where, what the sort of vibe or the flow of the house is.

They now typically they're going to see the photos first.

So you still need to get them to fall in love with that first photo before they'll probably click on the video.

But let's make sure that A, that lead photo is looking really strong.

B, you have a video.

Now, I was just looking hot off the press this morning, some stats on the importance of video on a listing.

So it is almost a 200% increase in the number of engagements that happen on a listing if they have a video versus if they don't.

It is a huge number.

So that is people inquiring, sending an email, calling, or saving your property increases by 200% if you have a video.

It's almost 150% if you have a floor plan.

Because again, people want to understand where the layout is.